View Larger Image The global media landscape:
While some of us prefer to hold a paper copy of our favorite magazine or daily newspaper in our hands, like it or not, the world has gone digital and many traditional media outlets are feeling the squeeze. Print publications are shutting down operations and media outlets are pushing resources into building digital versions of the news to not only keep up with consumer behavior, but also to keep up with the news cycle.
Instead, stories are breaking on social media as they happen and reporters and editors are scrambling to be a part of the news rather than falling behind. Media outlets consisted of traditional TV, radio, and print, but now it has expanded to include many more digital channels where influencers are the mouthpiece rather than well-known reporters and reputable news names.
The age of social media has allowed a new era of media where creators and influencers have achieved online celebrity status by amassing a network of followers who trust what they have to say.
This network tunes in to watch videos and read blogs on a regular basis to get the latest news on a variety of topics whether lifestyle-related, business-related, etc.
Here are five ways brands can benefit from the shift in the media landscape. Greater Content Control New digital channels mean that brands themselves can become influencers within their industry and target audience. A business owner can become a thought leader by developing a great blog, or a brand can have a viral social media profile, it just takes a littler work.
Alternatively, brands can work directly with influencers on a one-on-one basis to develop unique exclusives that will resonate with their target audience. There is a more involved creative process when putting together a successful influencer strategy.
This also allows for highly targeted individual pitches to media and influencers.
The emphasis is on quality, not quantity. Direct Connection to Target Audiences Brands can either connect directly with audiences through their own branded channels or through influencers with an already-established reach. Building trust through direct relationships is important when it comes to establishing a brand following.
If you can work with an influencer who has already built that trust through authentic communication, then you can leverage that. More Video Whenever I work with clients on media strategies, television is always the ultimate goal.
The way the media landscape is configured now, brands have the opportunity to connect through video both through their own branded channels as well as via influencers.
Having a visual library to pull from also attracts attention from producers in certain media circles. Remember that you should develop a content strategy that includes both written and visual content. More Spontaneous and Live Connection Social media is constantly evolving, and the accessibility of live streaming options like Periscope, Facebook Live, Snapchat Live, Blab, and many more means that brands and influencers can connect with their audiences in real time.
If you can manage to build a bit of buzz on your social channels about your brand, then they may pick up the story. You are creating your own valuable public relations opportunities.Media Landscape in the World The New Modern Media October 12, The New Modern Media Watching TV while having morning coffee, listening radio on the way to work, checking Facebook before work, tweeting in the lunch break, and googling information related to work; that is the way the new modern media has changed our lives.
Nov 21, · It is a chance to discuss the media landscape of the future – and how to harness its power to drive economic growth. Africa is home to countries with .
Apr 18, · The Hybrid Model. What’s great about the current media landscape is the emergence of a new category which blends the advantages of all three media types. A new Pew Research Center survey of U.S.
adults finds that the social media landscape in early is defined by a mix of long-standing trends and newly emerging narratives. Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites.
Media Landscape in the World The New Modern Media October 12, The New Modern Media Watching TV while having morning coffee, listening radio on the way to work, checking Facebook before work, tweeting in the lunch break, and googling information related to work; that is the way the new modern media has changed our lives.
The media landscape has changed exponentially in the last years, challenging media leaders and journalists who seek to put important issues into the common discourse. What does recent research tell us about the role that media plays in promoting economic growth, good governance and government accountability.